〽️ TikTok Is Turning Social Media Ads Into a Full Customer Journey
TikTok announced a major set of advertising updates this week that could make the platform more useful for small businesses. The new tools include AI powered lead generation, improved search advertising, in app purchasing, and a new TikTok Ad Network that lets U.S. advertisers extend campaigns beyond TikTok to nearly 400,000 apps. TikTok Newsroom
For a welding or trade business, the interesting part is the shift from simply getting someone to watch a video toward helping them discover a product, ask questions, become a lead, and eventually buy. TikTok also says its platform contributed to $81 billion in U.S. GDP in 2025, while 27 million Americans visited an independent business for the first time after discovering it on TikTok. TikTok Newsroom
What this means for your business
Don't think of TikTok only as a place to post welding videos. (which we love watching) Think of it as a discovery & lead generation tool.
A simple shop video showing a finished project could lead someone to your profile, your website, a product page, or a conversation. That makes “clear and simple calls to action” more important than ever.
Today's 5-Minute Task
Open your most recent TikTok video, visited your profile and ask:
“If someone saw this for the first time, would they know what I sell and how to contact me?”
If not, update your profile bio, make sure your website link is there or correct or create your next video with one simple next step. Give the viewers a “call to action”.
Follow Slag Tag Media on TikTok
Slag Tag Media+ exists to help business owners keep up with changes like this without having to spend their day reading every platform announcement. The goal is simple: understand the change, decide whether it matters, and turn it into something useful for your business.
Thanks for reading.
-The Slag Tag Media Team
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