Meta Platforms continues to make original content a bigger part of how Facebook recommends posts and Reels. Meta has been tightening its approach to unoriginal content, including content that simply reposts material from other creators without adding meaningful value. At the same time, Facebook is continuing to invest in tools that help creators understand their performance and develop better content.
For welding businesses, this is actually a pretty good opportunity. You don't need to manufacture content just to keep Facebook active. Your shop already produces original material every day. A fabrication project, equipment setup, repair, welding tip, finished product, customer job, or behind the scenes look at your business can all become original content. The more your content demonstrates your actual knowledge and work, the more useful it becomes to both potential customers and the platform's recommendation system.
What this means for your business
This week, take one project you are already working on and document it from start to finish. Post the problem, show part of the process, and finish with the result. Instead of sharing someone else's welding video because it performed well, use that video as inspiration and create your own version based on your experience. Your shop is the content and you make the shop!
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The best social media strategy for a trade business usually starts with something you already have: your work, your knowledge, and your experience. Slag Tag Media's job is to help you turn those things into content that actually works for your business.