〽️ Slag Tag Media Weekly Wrap-Up

Slag Tag Media Weekly Wrap-Up

Another week brought more evidence that social media platforms are moving in the same direction. Whether you're using Facebook, Instagram, TikTok, LinkedIn, or YouTube, the focus continues to shift toward video, AI assisted content creation, and making it easier for businesses to publish consistently. Here are the three biggest developments from this week and why they matter for welders and businesses in the trades.

1. Facebook Is Testing a More Video Focused Experience

Meta announced it is testing a version of Facebook that opens directly into a full screen video feed, similar to TikTok. While the test is currently limited to select countries, it signals where Facebook is headed. Video is becoming the primary way people consume content across nearly every major social platform. 

Why it matters: If your business is still relying mostly on photos and text posts, now is a good time to start creating more short videos. Simple shop walkthroughs, fabrication projects, welding tips, or customer testimonials can all perform well without requiring a large production budget.

2. Vertical Video Continues to Dominate

This week's industry discussions reinforced what many marketers have been seeing for years: vertical video has become the standard format across social media. Instagram Reels, Facebook, TikTok, and YouTube Shorts are all investing heavily in vertical, mobile first content because that's how people prefer to consume media today. 

Why it matters: Film with your phone held vertically whenever you're creating content for social media. It gives you the flexibility to publish the same video across multiple platforms without needing to crop or re-edit later.

3. AI Tools Keep Expanding, but Authentic Content Still Wins

Nearly every major platform continues adding AI features to simplify editing, advertising, and content creation. At the same time, platforms are making it clear they want to reward original, helpful content rather than repetitive, mass produced posts. 

Why it matters: AI is an excellent tool for planning, editing, brainstorming, and improving efficiency. It should support your content, not replace your experience. Customers still want to see the real people, projects, and craftsmanship behind your business.

Trend to Watch Next Week

Watch for continued investment in AI powered business tools that reduce the amount of time required to create and publish content. The businesses that learn to combine AI with authentic photos, videos, and real shop experience will likely have an advantage over those relying entirely on automation.

One Action Item

Pick one project you've completed recently and turn it into three pieces of content:

• A 30 to 60 second vertical video

• Three to five photos with a short explanation

• A quick behind the scenes story showing part of the process

One project can fuel your content across multiple platforms for days instead of hours.

Welding Industry Spotlight

This week's spotlight goes to ESAB.

ESAB continues to maintain a strong social media presence by mixing product demonstrations, educational welding content, customer success stories, and creator collaborations. Rather than focusing only on selling equipment, their content consistently teaches, inspires, and showcases real world applications. That's a strategy businesses of any size can learn from.

Follow Slag Tag Media

Stay connected for more practical social media updates designed specifically for welders, fabricators, manufacturers, and businesses in the trades.

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Thank you for being a Slag Tag Media member. I appreciate you taking the time each week to stay current with the ever changing world of social media. If there's a platform, feature, or marketing topic you'd like covered in a future article, let me know. Those questions often become some of the most valuable discussions for everyone in the community.

Have a great weekend, keep learning, and keep building your business.

Jonny

Email: slagtagmedia@gmail.com
Text: 724-503-0566

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