Small Business Saturday is less than four weeks away. This year, it falls on November 28, and the U.S. Small Business Administration is encouraging consumers to support independent businesses during the holiday shopping season. You do not need a retail storefront to participate. Welders, fabricators, artists, service providers, and other small businesses can use the occasion to introduce their work, highlight available services, promote gift cards, or encourage customers to book projects. Small Business Administration
Instead of trying to publish something every day, start with three useful posts. First, explain what customers can buy, book, or request from you. Second, show the people or process behind your work, whether that is making a product, preparing an order, or completing a project. Third, publish a reminder closer to the date with the information customers need to take action. Include specific details such as availability, prices when appropriate, pickup options, ordering deadlines, or a link to the right page. A useful detail makes your post more memorable than a generic request to support small businesses.
Before promoting anything, check the information customers will rely on. Make sure your website, social profiles, contact details, and business hours are accurate. If your holiday schedule will differ from normal, update the relevant profiles. Google Business Profile supports special hours for holidays and other temporary changes, and Google recommends confirming holiday hours even when they remain the same. The SBA also lists free Small Business Saturday marketing materials for business owners. Google Help
What This Means for Your Business
Treat Small Business Saturday as an opportunity to make your business easier to understand and support, not as a requirement to run a sale. A fabricator could showcase a finished project and explain how customers can request custom work. An artist could highlight available pieces or explain commission timelines. A service business could share its booking availability for the coming weeks. If you work with other local businesses, consider featuring one another's products or services. Choose an approach that fits how your business actually operates.
Today’s 5-Minute Task
Draft one Small Business Saturday post. Complete these three statements in your notes:
What can customers buy, book, or request from your business?
What specific detail would help them decide whether it is right for them?
What should they do next, and where should they go to do it?
You do not have to publish the post today. Get the basic message written so you can add a photo or video and schedule it when you are ready.
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Social media works best when it helps people understand what you do, why it matters, and how to work with you. Start with helpful information and a few thoughtful posts. You can build from there without turning the holiday season into another full-time job.
Slag Tag Media is here to help make social media more manageable, practical, and useful for your business.