〽️ Instagram Is Putting More Emphasis on Original Content

Instagram continues to put more weight behind original content. Earlier this year, the platform changed its recommendation system so accounts that primarily repost other people's content are less likely to appear in recommendations such as Explore. Instagram says original photos, carousels, how-to guides, and visual stories can all qualify as original content, while simply re-uploading someone else's work without adding meaningful value can hurt recommendation eligibility. 

That is particularly relevant for welders and trade businesses. Your shop already has something most marketing departments would love to have: original material. Welding projects, fabrication processes, equipment demonstrations, mistakes, repairs, tips, before-and-after photos, and lessons learned are all content that you can create yourself. Instagram is increasingly giving businesses a reason to stop worrying about copying the latest trend and start documenting what they actually do. Instagram's current marketing guidance also continues to emphasize short-form content, trend research, and using Insights to understand what is working. 

What this means for your business

Take one project you're already working on and turn it into three pieces of original content: a short video showing the process, a carousel explaining what you did, and a photo of the finished work. Don't worry about making every post perfect. The important part is that the content comes from your actual business and gives the audience something useful or interesting.

Follow Slag Tag Media

Follow Slag Tag Media on Instagram

Social media changes quickly, but the fundamentals remain surprisingly consistent. Slag Tag Media keeps watching those changes with the trades in mind so the information we share is practical, not just another list of platform announcements.

These banner advertisements are brought to you by businesses we know, support, and are proud to work with. Please consider supporting them as they support Slag Tag Media. This is a curated, closed-circuit advertising program featuring carefully chosen businesses, products, and services that we want represented across our network. Interested in advertising? Contact slagtagmedia@gmail.com 〽️

↙️ Explore more articles below. ↘️