〽️ Slag Tag Media Weekly Wrap-Up
Welcome to this week's Slag Tag Media Weekly Wrap-Up. Every week we sort through the latest social media updates and focus on the ones that matter most to welders, fabrication shops, manufacturers, and businesses in the trades. Here's what stood out this week.
1. Google Is Expanding Social Media Performance Tracking
One of the biggest updates this week came from Google. Search Console is expanding its reporting capabilities to help creators and businesses better understand how their videos and social media content perform across Google Search, Google News, and Discover. This gives businesses another way to measure how their content is reaching people outside of the individual social media platforms themselves.
2. Original Content Continues to Win
Several major platforms, including YouTube, TikTok, LinkedIn, Facebook, Instagram, and Threads, continue refining their algorithms to reward authentic, original content while reducing the visibility of repetitive, low quality AI generated posts. AI remains a valuable tool for brainstorming and editing, but platforms are making it increasingly clear that genuine expertise and real experiences are what earn long term visibility.
3. Vertical Video Isn't Slowing Down
If you've been wondering whether short vertical videos are still worth creating, the answer is yes. Reels, Shorts, and TikTok videos continue to dominate engagement across nearly every major platform. While trends come and go, vertical video remains one of the most effective ways for small businesses to introduce themselves to new audiences.
Trend to Watch Next Week
Keep an eye on cross platform analytics and discoverability. Companies like Google are increasingly recognizing social media content as searchable content, not just social content. Businesses that create helpful videos and educational posts may begin seeing benefits beyond the individual platform where they originally published them.
One Action Item for Your Business
Choose one of your best performing videos from the past six months and repurpose it for another platform. If it was originally a YouTube Short, upload it as an Instagram Reel or TikTok. If it performed well on Facebook, consider adapting it for LinkedIn. Good content can continue working for your business long after its original post date.
Welding Industry Social Media Standout
This week's recognition goes to Uniweld Products.
Uniweld continues to do an excellent job balancing product education with real-world applications across its social media channels. Rather than simply showcasing torches and equipment, the company regularly shares practical demonstrations, training content, and projects from professionals using its products in the field. Their social media presence reinforces what many successful brands understand: educational content consistently outperforms constant sales messaging.
If you're looking for an example of a company that combines product promotion with valuable educational content, Uniweld is well worth following.
Spotlight
This week was all about getting ready for FabTech. Rather than simply telling readers to attend the show, we focused on how to get the most value from the experience before, during, and after walking through the convention center doors.
Our three-part FabTech series covered topics that many first-time attendees never think about. We discussed why FabTech is far more than a trade show, explaining how it brings together manufacturers, distributors, educators, influencers, fabricators, artists, and business owners from across the welding and metal fabrication industries under one roof. The event isn't just about seeing new equipment. It's about building relationships that can benefit your career or business for years to come.
We also explored how to prepare before arriving in Las Vegas. Instead of introducing yourself for the first time at a booth, we recommended connecting with companies on social media weeks in advance. Comment on their posts, tag them when you're using their products, and begin building familiarity before shaking hands in person. That simple strategy can turn a quick introduction into a meaningful conversation.
The final article focused on maximizing every opportunity at the show. We talked about representing your brand professionally, creating content while walking the show floor, networking naturally, learning from equipment demonstrations, making genuine connections at after-hours events, and treating every conversation as an opportunity to build long-term relationships rather than chase immediate sponsorships.
Whether you're attending FabTech this year or another industry event in the future, these articles were written to help you walk in with a plan instead of simply wandering the aisles.
Part 1... Beyond the Booth... Why FabTech Is More Than a Trade Show
Part 2... Building Relationships Before You Ever Walk the Show Floor
Part 3... Turning Conversations Into Opportunities and Making the Most of the Experience
Whether you're attending FabTech or another industry event, the principles in this series apply to building relationships, representing your business professionally, and creating opportunities that last well beyond the show floor.
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Thank you for being a Slag Tag Media Member.
I appreciate you taking the time each week to read these updates. My goal is to help you spend less time chasing algorithm changes and more time building your business.
Keep learning, keep creating, and keep growing your business.
Have a great weekend!
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