〽️TikTok Is Getting More Crowded. Your Content Has to Work Harder.
TikTok has become a much more crowded platform. Metricool's 2026 TikTok study, which analyzed more than 2.3 million posts from over 92,000 accounts, found that posting volume increased by almost 80% compared with the previous year, while views, reach, and interactions per post each declined by roughly a third. At the same time, engagement rate and completion rates remained relatively stable, suggesting that people are still willing to watch good content. The bigger challenge is getting that content in front of the right people in the first place.
That is an important distinction for trade businesses. Posting five mediocre welding videos instead of two genuinely useful ones may not improve your results. TikTok's For You Page remained the dominant source of views in the 2026 study, accounting for 72.7% of views, which means a strong video can still reach people who have never heard of your business. The opportunity is to make content that gives TikTok a clear reason to show it to someone who is interested in welding, fabrication, tools, metalworking, or the specific service you provide.
What this means for your business
Before your next TikTok, ask one question: "Why would a welder or potential customer stop scrolling for this?" Show a technique, solve a problem, compare two products, explain something you learned, document an interesting project, or answer a question customers repeatedly ask. Focus on making the next video more useful rather than simply making another video.
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For more social media updates and practical marketing information designed with small businesses and the trades in mind, follow Slag Tag Media on TikTok.
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TikTok is not necessarily becoming less useful for small businesses. It is becoming more competitive. That makes strategy, useful information, and knowing what your audience actually wants to watch increasingly important. Slag Tag Media will keep watching the numbers and platform changes so you can spend more time building your business and less time trying to figure out what the algorithm is doing.
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